So apparently some men out there are throwing their toys out of the pram because of Gillette’s ‘The Best Men Can Be’ advert.
Gillette dares to suggest the rising awareness of toxic masculinity, and its harm is an opportunity for growth. Perhaps (GASP!) for change, or even a commitment worth making. That’s just too much, man!
However, some men are raging, because, you know, #notallmen.
So let’s sort this thing out first, shall we? THEN we can discuss whether it’s sensible marketing… Continue reading →
A recent study by the Journal of Gender Studies went as far as blaming the financial crisis for the rise of the ‘Spornosexual’ – young men using their toned bodies on social media as a means of feeling valuable in society. A part of a larger trend where fitness regimes are shared with the world as a visual means of getting positive attention. Attention that hides the flip-side of body-policing and shaming. Maybe we shouldn’t strive for that specific form of gender equality.