Strategy models are not orphans

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Illustration by: @momok (I don’t have to credit, but I want to)

While developing work for both recent client projects as well as my D&AD masterclass, I realised one of the cardinal sins of the way many agencies and consultancies present strategy.

Most times, when an agency puts a model or a framework in front of a client, it as if it came from nowhere. It is almost never credited to the original inventors. Even agencies that would never share a creative work without crediting its origin (although orphan case studies and best practices are also common), often wouldn’t dignify strategy the same way. Continue reading

Bonfyres of vanities: the pitfalls of a cultural Fyre-Sale

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The great thing about the Fyre festival documentary (Netflix version) is that it works on so many levels. I think it’s a must-watch for anyone in the creative industry, media and the entrepreneur/VC space. Spheres of influence where realities are constructed and promoted, often with little regard to consequence. Let it be our cautionary tale.

Liar, liar pants on Fyre!

On a surface level, there’s the story of the epic disaster itself — a fractal-shaped clusterfuck of clusterfucks.

Early on, as a viewer, even if you had no awareness of the news story at the time, you think you know what’s coming because you know the premise. Well, guess again because it gets more and more extreme and peculiar –twist upon twist. It’s one of the things that make it such a weirdly enjoyable film to watch. I don’t want to drop any spoilers, but two moments that left me picking up my jaw off the floor were around the toxic ethos of ‘taking one for the team’ and the inevitable ‘force majeure’. More on those later. Continue reading

Has Gillette made a mistake? Marketing meets politics

So apparently some men out there are throwing their toys out of the pram because of Gillette’s ‘The Best Men Can Be’ advert.

Gillette dares to suggest the rising awareness of toxic masculinity, and its harm is an opportunity for growth. Perhaps (GASP!) for change, or even a commitment worth making. That’s just too much, man!

However, some men are raging, because, you know, #notallmen.

So let’s sort this thing out first, shall we? THEN we can discuss whether it’s sensible marketing… Continue reading