With a career split between digital and brand building, from the early days of the Tel Aviv Internet scene to over 20 years of an international strategy career based in London.
I can’t stop thinking.
I’ve led cross-functional teams with Siegel & Gale, Brandinstinct, Landor and The Partners, where I was Head of Strategy for the years leading to the Superunion merger. On departure from Superunion, I started my own boutique agency.
I’ve worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Frequently, I have found myself “a strategist to the strategists”, shaping the methodology of creative agencies I worked with and for clients such as Deloitte, Kantar, and Bain & Company.
I now work directly with clients and selected agencies on strategic brand programmes across B2C and B2B clients – from household brand names to cybersecurity and a new VC fund.
Bringing strategy education and mentoring to strategists, creatives and clients has been a passion, quest and obsession – Including years of involvement with the WPP Fellowship, strategy mentoring at the School of Communication Arts, and lectures at the London College of Communications’ MA in graphic branding and identity. Most recently, I now teach the D&AD’s masterclass in strategy.