The tensions of digital brand identities

tensionsVisual design is a vibrant, ever-evolving world. It always combines timeless principles with new tools and changing fashions. Contemporary design operates within a global culture that has been getting increasingly visual for over a century since the early days of mass media.

Brand identities, specifically, now spend a large part of their lives in digital environments. These environments offer both opportunities and challenges, but are we really seeing the amount of innovation we’d expect? The kind we’ve seen in product design or interface design. What are the key factors shaping brand identities in digital environments? Continue reading

Google’s rebrand and the four forces affecting brand identities in digital environments

Google's new logo and some core identity elementsThe recent launch of Google’s brand identity evolution brings back to light questions around the impact of digital environments on brand identities.

Visual design is a vibrant, ever evolving world. It always combines timeless principles with new tools and changing fashions. Contemporary design operates within a global culture. One that has been getting increasingly visual for over a century since the early days of mass media.

Brand identities, specifically, now spend a large part of their lives in digital environments. These environments offer both opportunities and challenges, but are we really seeing the amount of innovation we’d expect? The kind we’ve seen in product design or interface design. What are the key factors shaping brand identities in digital environments? Continue reading