I stumbled across an old Dan Pink post, referring to a yet older article of his in wired, talking about well curves.
This is a recurring pattern in many industries, where it replaces the more familiar bell curve. A simple example will be the fact that while big companies are getting bigger, we now have new small companies which are smaller than companies ever were.
It his post, Pink links two news items showing how the middle tier of the legal services industry deteriorates. On the low end – people will just get basic services online, which started with simple contracts, but quickly progressed into more complex services like divorce agreements. All for record-breaking low prices. On the other end of the well you get the big offices charging record-breaking high prices for high-end, bespoke services.
If you’re a law firm that used to make a lot of money out of divorce contracts but can’t justify a price premium any more – you’ll be falling into the well…
Make no mistake – this is happening in design and across the creative industry .