UKGC – custom gaming PC building service review

So, I don’t think I’ve ever written a review on this blog, but I think this time it is well deserved and also a nice example of the difference good customer experience makes…

UKGC's Cerebus

My pet monster

So here goes:

About 18 months ago, I decided to indulge myself and get back into gaming. I started the process by making the terrible (and apparently common among adult gamers getting back into the habit) mistake of buying a gaming laptop (and nothing less than a souped up Alienware 11mx !). About a year later, I still had the best laptop I’ve ever had, but being unable to upgrade the graphics card (or pretty much anything) meant performance with new titles began to suffer.

So, swallowing my pride, I started looking around at getting a proper gaming PC. Among many questionable gaming PC workshops on the net, stood out.

UKGC are all about your customer experience.
We don’t all have time to sweat and curse through the process of building a custom-made PC and they make it all a pleasant experience at a reasonable mark-up.
The site doesn’t bombard you with a million alternatives, just with premium, award winning, components. For those, you will find detailed information that will help you understand what you wish to keep and what you wish to change, even if you’ve been out of the hardware loop for a while.

The hidden treasures of Amazon 1-Star reviews

I was inspired by this review of Orwell’s 1984, that came trough the lovely B3tards:

Do not buy this book if you’re expecting to find out anything at all about 1984, as this writer seems to have been living on a different planet…Orwell completely fails to capture the uplifting vibe that was the pop explosion of the summer of ’84… maybe he lived in Norwood.

So I immediately thought “I wonder what else is out there?” So went through some random favourite classics, and look what I found…(highlights added)

On Slaughterhouse 5:

This book is a complete waste of time. It is so difficult to read as it jumps back and forth in time. There is no great climax and the stories within just seem to be included by the author to bulk it up.
Childrens crusade? HA! Childrens book more like!


Old Man and the Sea:

This "novel" was the worst "piece of literature" I have ever read. If you can spare yourself from the agony of reading a hundred or so pages about an old man and a fish, than do so. This book brought the worst period of my life to a dramatic climax. I was more miserable reading this book than when my wife divorced me and my parents disowned me. I now have no one but at least I don’t have to read this book anymore. Thank you god.


The Sun also Rises:

I read this as my first Hemingway,and I have to say that it was thoroughly underwhelming. The characters just hang around drinking, and saying things like ‘What rot!’. The dialogue is comical and unrealistic, and you have to ask yourself what exactly happened when you get to the end. The answer? Nothing. Lack of plot is usually mace up for by interesting character development and interplay, but all we have here is a group of rich conceited fops, gracing Europe with their presence. A waste of time.

Continue reading

“What has your cult done for you lately?”

I’m reading Tina Fey’s book “Bossypants”, it’s quite light, but also funny, smart and human as expected, and contains many gems.

Some examples:

“In most cases, being a good boss means hiring talented people and then getting out of their way.”

I agree. This way has proved itself for me when working with design teams as well as, a long time ago, when I was hiring my team at IOL (Many have done exceptionally well in their careers, such joy…)

“Almost everyone [women] first realized they were becoming a grown woman when some dude did something nasty to them.”

Sadly accurate. So far the book is full of feminist observations that while not ground-breaking, are well articulated, heartfelt, opinionated and a joy to read from someone so bang in the heart of mainstream.

Last one, on the cult-like experience of studying and practicing improv comedy:

“Studying improvisation literally changed my life. It set me on a career path towards Saturday Night Live. It changed the way I look at the world, and it’s where I met my husband. What has your cult done for you lately?

A moment of ambient intimacy

A Skype chat log from 2007.

Me: Hey, listen – do you think any of the net-savvy literary theorists that you’re connected to has ever mentioned the connection between Bakhtin’s phatic function of language and things like twitter and other instances of ambient intimacy? [link, now broken]
could be, but I’m on the phone and then have to run. I’ll get back to you.  Hi, by the way!

The mirror case

So I remember this kid I used to know, and we’re talking mid 80’s, yes?

And this kid was 7, maybe less. And he had this thing, for years, when he’d walk up to the mirror and watch himself for a while, and he’ll make faces and concentrate, and then he’d start crying. With big, round, wet tears. Often he’ll be truly bawling.

All this time he’d be staring at his own reflection in the mirror, and I seem to remember him having this intense look. Like he was amplifying and looking through it the same time.

Like he was trying to understand.
Who is this kid?
Why is he crying?
Whose body is this?
Why is it crying?
Whose kid is he?
What do those “crying” signs mean?
Who do they belong to?
And so on…

So lately I’ve been thinking this kid was a pioneer. It seems a lot of kids are doing that these days.
Or maybe he wasn’t and they always had.
Anyway, for some reason, nowadays kids are often quite happy doing it.

And in London they say: jyouknowhaamean?

Things which are everywhere

Which way to go? (Rorschach Test Version) by Thomas Lieser Here are things that are everywhere according to Google. A side effect of working late on a talk about Marketing and meaning (like most of my talks are, as Life is always about something & meaning) taking place in Tel Aviv, this Tuesday, in Hebrew (otherwise it probably wouldn’t have been on Christmas eve):

Recovery, Java, Latency, Change, Art, RSS, Socialism, Elvis, Economics, Rotis, Analog, Location, Design, Snackr, Diversity, Violence, Prishtina, Enterprise search, Music, Elvis (again!), Prishtina (again), Matter (duh), The Pentagon (shiver), Elvis (lives!), Evolution, Ingrid Michaelson (lucky lady), Wildlife, Firefox, Elvis (never underestimate him ever again), Corruption.

End of page three, but it stays interesting.

There’s a web art installation waiting to happen here somewhere.

In the meantime – happy holidays and a happy new year.








(good night and good luck)

I’m a model for Wired magazine!

I can’t believe I missed that. The things that happen when your pictures are under a CC license…

Here is me, modelling my kidney stones for Wired. Maybe I should release the stones themselves under a creative commons license, maybe they can be put to good use somewhere.





P.S. I’ve gone back to writing silly stuff on twitter. Check it out.