I can’t believe I’m still fighting this F****!

What’s on your list of “I can’t believe I’m still fighting this fluff in 2023!”?

Here’s mine (in no particular order):
πŸ‘‰Generation-focused marketing (millennials, y, z…)
πŸ‘‰ Brand archetypes (and most Jungian psychographics)
πŸ‘‰ “Start with the why” + “GrOw”schools of purpose
πŸ‘‰ Lovemarks (and generally “brand love” residue)
πŸ‘‰ Maslow (honestly!)
πŸ‘‰ “We’re different because we’re customer-centric”
πŸ‘‰ Brand frameworks that are a mashup of other frameworks
πŸ‘‰ Get/To/By creative briefs with no strategy in the “By” (or, often, anywhere else. Post coming soon.)
πŸ‘‰ “Brand is dead” (or TV is dead, or any “X is dead”)
πŸ‘‰ “We need to go viral.” / “create a movement” (in head: “here’s a movement. [flips the bird]”)
πŸ‘‰ “Marketing vs Branding”


Add yours in the comments!


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