What’s on your list of “I can’t believe I’m still fighting this fluff in 2023!”?
Here’s mine (in no particular order):
👉Generation-focused marketing (millennials, y, z…)
👉 Brand archetypes (and most Jungian psychographics)
👉 “Start with the why” + “GrOw”schools of purpose
👉 Lovemarks (and generally “brand love” residue)
👉 Maslow (honestly!)
👉 “We’re different because we’re customer-centric”
👉 Brand frameworks that are a mashup of other frameworks
👉 Get/To/By creative briefs with no strategy in the “By” (or, often, anywhere else. Post coming soon.)
👉 “Brand is dead” (or TV is dead, or any “X is dead”)
👉 “We need to go viral.” / “create a movement” (in head: “here’s a movement. [flips the bird]”)
👉 “Marketing vs Branding”
😅
Add yours in the comments!
Marketing Babylon 