Update: Seth Godin on trade marks
A couple of days ago I bought a kit-kat. (Wait a second, I swear this isn’t turning to THAT kind of blog)
While munching on it, getting my chocolate fix (I’m a hopeless sweet-tooth), I suddenly noticed on the back, hovering between the nutrition table and the contact info, was a sentence.
“It’s good to know™“
click the image to see it full size)Now, I’m not saying it is not good to know the nutritional price of a kit-kat, or to have someone to talk to about it, or other kit-kat related issues.
But trade marking “it’s good know”?!What’s that about?
How did this idea came to be?
Who supported it? Actually thought it was a good idea? (Good? Great, otherwise – how would you justify the legal costs?)
Who was the one to apply and trade-marked it?
Is that a world wide trade mark?
It’s good to know truth is still stranger then fiction.
It’s even better to know the output of corporate culture is often stranger than both.