To the non-gamers among you, Valve software is the gaming’s industry most original player. They combine game design innovation, with marketing and business model innovation, they are the avant-garde. you could say they are the Pixar of game development, only they’re much more.
Here is a quote from a recent blog post that I think applies to concept development in general and creative/strategy collaboration in particular:
“Coming up with a Meet the Team short [* animation shorts promoting one of their games. UB] is a lot like a game of Jenga. 99% of it involves making room for an idea and seeing what happens.
Most of the time what happens is the whole structure collapses. Then you have to figure out why it collapsed and rebuild it, this time making sure to add in some structural support for your idea so it doesn’t bring the whole short down.”
(the rest of their post relates more to the specific animated short they’ve been developing)