I’ve been invited to lecture at the LCC, one of London’s finest creative education institutes.
Starting next Monday, I’ll be giving a series of six lectures/talks (with view to extend them if it all goes well) to postgraduate students across the different disciplines. This adventure was sparked by prof. Ian Noble while collaborating with his “Graphic Branding & Identity” students on a Brandinstinct pro-bono project.
I’ve always rejected the myth of the suits/creatives split. Have always maintained a common language between marketing, design and other media is important and empowering to everyone involved. Hopefully, I can introduce some useful concepts and break some myths.
(And in case it doesn’t come through: OMG!!!!1! I’m so bloody psyched about this!)
Brand strategy reconstructed
How marketing lost the plot and how it might find meaning again
Marketing is a discipline in crisis. For the last decades it has become evident to practitioners and scholars alike that many of the trusted old methods were just not cutting it any more. Worse, it now seems some of them weren’t valid in the first place. This series of contemplative talks brings together ideas from narrative studies, semiotics and cultural theory to drive design thinking in solving the challenges of postmodern marketing. Numerous examples will be given from actual projects, popular culture and recent marketing cases.
The first six talks:
1. Marketing, meaning & decadence: an introduction to the sophistication of marketing sign-systems and their tendency to degenerate.
2. Suspicious minds: the myth of “a consumer subject”.
3. On branding and meaning: can a simplified theoretical tool-box cut through buzzwords and hype?
4. Advanced narrative marketing: the untold story of brand stories.
5. Marketing plots: cultural pattern-recognition as a strategic tool.
6. Embracing the mess: how clients and agencies are changing their work culture and methods to encourage more sustainable marketing strategies.
Mondays@17:00, Starting May 18th, excluding 25/5 (bank holiday) and 8/6 (prior obligation).