Post Kinnernet 2006 Stress

This is just to admit my shame – I’ve yet to put finger to keyboard and write of my Kinnernet experiences. I have much to tell, and many posts in the next couple of weeks will spin off things that happened and were said/heard there.

TheMarker’s “Comvention” followed up without a break, nearly as hectic, mainly due to people “asking to borrow my brain for a couple of minutes” (always good fun).

So this entire trip had nearly zero-downtime, and now I’m back at my desk (and so-called life) catching up etc. I promise to get around to it soon. If you want to make sure you don’t miss it – subscribe by RSS or mail from the right hand column. This is a low(ish) traffic blog, so it shouldn’t cause you too much trouble.

“BRB”

Watch the Kinnernet and Kinnernet2006 tags on flickr for pictures. I’ve also put some favs on my own flickr.

Coming soon – Kinnernet – “the Israeli FOO-Camp”

In two weeks time, I’m heading out to Israel to take part in Kinnernet. This will be a very short visit and I’m doing it specifically for this special event.
For the third time, Yossi Vardi, of Mirabilis (ICQ) fame, with the help of some sponsors is gathering ~150 “net and technology – addicts, nerds ,geeks , thought leaders, and other creative people ,in order to give like-minded individuals the opportunity to gather informally and discuss topics and concepts that are of interest to them.” (no media & VCs allowed).
The rules of engagement are open-source-anti-con = the attendees are the agenda etc.
It’s always a challenge to decide what you want to talk about when you’re about to meet such a great bunch of people and can choose whatever you want to speak about. I have a lot of subjects I’m passionate about and want to share, so after much thought I narrowed them to three (which was still too much, especially since this is the biggest kinnernet so far):

  1. The dynamics of the Israeli blogosphere and what causes it to be different (and I suspect some things there are true for blogs in small markets in general).
  2. A critical look at the limits of blogging. I feel that often, the evangelists of blogging are so busy preaching, that some issues are neglected. This is an opportunity for the choir to sit together for a critique/reality check.
  3. A marketing workshop for geeks – looking at the connection between product, brand and experience. To a certain degree, Web based applications ARE communication. I wanted to suggest a framework for figuring out what the brand is about / what’s the story of the product, using it to focus the product, user experience and marketing efforts.

Having to choose one subject I had no idea what to do. Eventually, I realised I should choose the one with the maximum combination between my contribution, and what the attendees can give me, since giving & receiving is what this event’s format is about. So I chose number 2. The other two will probably be introduced gradually in this blog.

And yes – I plan to blog aboout Kinnernet. Watch this space.

What is “Marketing Babylon”?

Photo by: Highchunker

following my explanation of why so late to join the party, here is what i believe in, what i wish to be a part of.

Marketing Babylon is a metaphor I find useful in describing the current state of marketing as a discipline and as an activity.

Marketing is broken. It is not merely flawed – wide areas of the practice are quickly deteriorating.
Things that used to work, work no longer: audiences have become incurably elusive, markets endlessly commoditised, mass advertising losing it’s effectiveness even for mass brands. The list goes on.

We are paying the price for decades of marketing hubris, we stand amidst the ruins of an incomprehensible tower of hyped-up, reductive dogmas. Some marketers are desperately clutching their favourite tools, denying the new reality. Many are speaking different languages, distant echoes of outdated methods. More and more of us are looking for a new way.

Marketing needs some creative hacking to remain relevant. Continue reading

A long overdue “Hello world!”

Bright Tal's bell Doing what I do, and being the kind of guy I am, “How come you don’t have a blog/personal site?” is a question I’ve been hearing more and more since… well since blogs, really.This opening post is to some extent personal. If you’re more interested in what this blog is about, you should probably head to the next post, then come back here to read about me – if you’re still interested.
The final kick in the behind was administered in person, kindly but resolutely, by no other than Seth Godin & Malcolm Gladwell, whom I had the pleasure of meeting at the same “executive-VIP lunch” at the “leaders live” conference in New York, June 2005. While I had a thought provoking chat with each one of them separately (both were criminally under-crowded in that event), when it came around to explaining why I wasn’t blogging, I felt truly embarrassed. Continue reading