(If you have any questions about my work on specific projects – just contact me: uri @ this site’s domain)
My “extra-curricular” projects are here.
Recent achievements (approximately last two years)
- Mediclinic share price up 12% less than 6 months from launch of Brand programme.
- The Co-Op NOMA project won a WPPed Cream Award.
- LCC talk series on for third consecutive year.
- “Marketing’s Last Stand” Hub Magazine article, lead Landor’s annual thought leadership anthology “Perspectives”.
With Landor Associates (as Senior Strategist)
Lead pitch + strategy on: Sony Ericsson, Bain & Company, Vlerick Business School, Co-Op (NOMA project in Manchester), SWIFT.
Lead strategy on: Nestea, Mediclinic, Chipita.
Support: Skoda, London Stock-Exchange, Freshfields, River Island, M&S
With Brandinstinct (as lead consultant)
Budapest Bank, Financial, Hungary
Strategy, Identity, Credit Card portfolio, Brand Engagement
Pasta Pagani, Food, Italy
Strategy, identity, launch suite: web, collateral, exhibition…
MCS Telecom / Say, Telecom, Romania
Retail concept & design
NCCMH, Health, UK
The National Collaboration Centre for Mental Health. Mini identity and guideline book covers design.
Greenindex, Environmental, UK (pro bono)
Brand strategy, identity, consumer environmental labelling.
Saffronart, Luxury, India, New York, London & Worldwide
Strategy, brand architecture, identity, web look & feel, launch suite.
XL leisure group, Travel, UK & Worldwide
Strategy, brand architecture, identity, web look & feel, and a variety of other applications.
Cracker Juice, FMCG, UK
Strategy, concept, product range architecture, identity and package design for a new ambient juice brand that has launched in the UK, available through Asda, Morrison’s and Waitrose.
Cyta, Telecom, Nicosia, Cyprus
Brand architecture for Cyprus’ largest quad-play telecome
LogicaCMG, Telecom, Amsterdam & London
Brand architecture for product porfoltio for multi-national telecom and billing player.
Empik, ecommerce books & media, Warsaw, Poland
User experience consulting
Web strategy consulting
Suny Telecom, telecom & electronics, Israel
Web strategy consulting
Foxytunes, firefox music extension
(Brand strategy & positioning)
Tiny Love, developmental toys
(details still confidential)
ynet, Israel’s leading news & content site
Resident strategist for two years
Genesis Partners, top tier VC, Israel
Brand strategy, positioning, identity (by Dorit Berlin), market activities program
Strauss, Israel’s largest FMCG group, 4 projects for salads and dairy
Brand strategy, positioning, portfolio strategy, packaging (by neo group)
eSnips, content & storage communities, Israel
Marketing communications consulting
Mapa, GIS maps, travel & entertainment site, Israel
SEO, SEM, and some additional marketing and user experience consulting
Design Centre (Design Mall), Israel
Brand strategy & repositioning (with the Brukner-Netta agency)
With Siegel & Gale:
Eurotel, Cesky Telecomm (Czech Republic), ZFS (Zurich/ New York), Cellcom, Strauss-Elite, El-Al, Bank Hapoalim, Ofek (Israel)