(If you have any questions about my work on specific projects – just contact me: uri @ this site’s domain)
My “extra-curricular” projects are here.

Recent achievements (approximately last two years) 

  • Mediclinic share price up 12% less than 6 months from launch of Brand programme.
  • The Co-Op NOMA project won a WPPed Cream Award.
  • LCC talk series on for third consecutive year.
  • Marketing’s Last Stand” Hub Magazine article, lead Landor’s annual thought leadership anthology “Perspectives”.

With Landor Associates (as Senior Strategist)

Lead pitch + strategy on: Sony Ericsson, Bain & Company, Vlerick Business School, Co-Op (NOMA project in Manchester), SWIFT.

Lead strategy on: Nestea,   Mediclinic, Chipita.

Support:  Skoda, London Stock-Exchange, Freshfields, River Island, M&S


With Brandinstinct (as lead consultant)

Budapest Bank, Financial, Hungary
Strategy, Identity, Credit Card portfolio, Brand Engagement

Pasta Pagani, Food, Italy
Strategy, identity, launch suite: web, collateral, exhibition…

MCS Telecom / Say, Telecom, Romania
Retail concept & design

NCCMH, Health, UK
The National Collaboration Centre for Mental Health. Mini identity and guideline book covers design.

Greenindex, Environmental, UK (pro bono)
Brand strategy, identity, consumer environmental labelling.

Saffronart, Luxury, India, New York, London & Worldwide
Strategy, brand architecture, identity, web look & feel, launch suite.

XL leisure group, Travel, UK & Worldwide
Strategy, brand architecture, identity, web look & feel, and a variety of other applications.

Cracker Juice, FMCG, UK
Strategy, concept, product range architecture, identity and package design for a new ambient juice brand that has launched in the UK, available through Asda, Morrison’s and Waitrose.

MTS.Card, (MBRD bank), financial, Moscow, Russia.
Concept, card design and launch collateral for an MTS-mastercard launched by the bank.

No1 mobile (Carrefour‘s MVNO), telecom, Brussels, Belgium
Concept, identity, package and POS materials

Cyta, Telecom, Nicosia, Cyprus
Brand architecture for Cyprus’ largest quad-play telecome

LogicaCMG, Telecom, Amsterdam & London
Brand architecture for product porfoltio for multi-national telecom and billing player.

Empik, ecommerce books & media, Warsaw, Poland
Web audit


User experience consulting

Migdal insurance
Web strategy consulting

Suny Telecom, telecom & electronics, Israel
Web strategy consulting

, firefox music extension
(Brand strategy & positioning)

Tiny Love, developmental toys
(details still confidential)

ynet, Israel’s leading news & content site
Resident strategist for two years

JDate & Cupid – Spark Networks Israel, online dating
Brand strategy, positioning, Cupid brand identity (by Open) on going consulting for ~18 months

Genesis Partners, top tier VC, Israel
Brand strategy, positioning, identity (by Dorit Berlin), market activities program

Strauss, Israel’s largest FMCG group, 4 projects for salads and dairy
Brand strategy, positioning, portfolio strategy, packaging (by neo group)

Zlango, mobile pic-talk, Israel
Web strategy, and web site consulting (Site by Mantis)

eSnips, content & storage communities, Israel
Marketing communications consulting

Spearcast, (Palore) – call, rate and share any business phone number on the web, Israel
Brand strategy, positioning, naming, user experience

Amcor, Israel’s oldest & leading fridge brand
Brand strategy & repositioning (with the Brukner-Netta agency)

Mapa, GIS maps, travel & entertainment site, Israel
SEO, SEM, and some additional marketing and user experience consulting

Netex, Hebrew search engine, Israel
Brand strategy, positioning, identity (by Oded Ezer)

Beit Berl College (School of Interdisciplinary Studies), Israel
Marketing of the new game theory & new media studies programmes (with Or-tal Kiriati)

Design Centre (Design Mall), Israel
Brand strategy & repositioning (with the Brukner-Netta agency)

Other clients:
With Siegel & Gale:
Eurotel, Cesky Telecomm (Czech Republic), ZFS (Zurich/ New York), Cellcom, Strauss-Elite, El-Al, Bank Hapoalim, Ofek (Israel)